iBOOJA
Mobile App
Aug, 2022 (4 Months)
'iBOOJA' is a child-focused mobile financial service that helps children under 14 develop financial habits through pocket money, offering consistent UX/UI usability and immersive design for the multitasking alpha generation.
As interest in finance grows, easy-to-use financial services have diversified, but most target adults. 'iBOOJA' by Hana Bank is a child-centered mobile financial service bridging Generation X parents and their Alpha generation children under 14, fostering independent financial habits through pocket money and offering early financial experiences.
Considering that the main users are teenagers, the service focused on delivering easy understanding and fun.
The home screen uses a modular layout and intuitive language to help teens easily understand and navigate the service. Information is structured from the child’s perspective and delivered clearly, one message at a time.
The UI design is also structured to capture the interest of the Alpha generation,
who have short attention spans and are skilled at multitasking, providing an immersive user experience.
